2020 GFW Model Rules & Regulations

Official Rules and Regulations

ELIGIBILITY: 2020 GFW Model Applications are open to male and female residents of the United States. “Females must be 15 years of age or older and meet the minimum height requirement of 5’6” tall without shoes in order to walk on Friday and Saturday. There is no height or size requirement for our Wednesday night show. Males must be 15 years of age or older and meet the minimum height requirement of 5’10” tall without shoes. There is no height requirement for our Wednesday night show. Eligible applicants who are under 18 years old must have parent or legal guardian’s permission to apply, and must be at the audition to sign a waiver or the model will not be permitted to audition.

By participating, Applicants agree to the official rules and regulations and the decisions of Greenville Fashion Week which are absolute and final regarding anything pertaining to this competition and event.

HOW TO APPLY: Entrants must register by completing the official online application form at www.greenvillefashionweek/modelapplication. Only the applicants who submit the $35 entry processing fee and an online application will be reviewed for an audition time at the model casting call. Applicants must include one headshot and one full-body shot in JPG format and complete all required registration fields on the application. For participant’s application to be valid and in order for their application to be eligible for a casting call audition time, Applicant must acknowledge reading, accepting, and agreeing to the terms and conditions set forth in these Official Rules and Regulations. Submissions must be received no later than 8 p.m. (EST) on Sunday, September 15, 2019. Once general Model Auditions have been completed, preliminary finalists for the Rock THAT Runway Competition will be notified and undergo an in-person interview during December. Finalists will be notified via email. All information and materials submitted by applicants must be original, truthful, and without copyright restrictions. All information and material submitted become the unrestricted property of Greenville Fashion Week.

Any application containing material that is violent, pornographic or otherwise obscene, illegal, inappropriate, or racially or morally offensive may be rejected as ineligible and further banned from GFW. Greenville Fashion Week reserves the exclusive right and discretion to determine eligibility, appropriateness and fitness of the Applicants.

SELECTION OF MODELS FOR MODEL AUDITIONS: Models are selected to attend model auditions via a paneled selection process. Casting auditions will take place October 5th and 6th, 2019, at Courtyard Marriott Downtown – 50 W. Broad Street, Greenville, SC 29601. During model auditions the Model Panel will select models for the 2020 Greenville Fashion Week. Final model assignment is at the sole discretion of Greenville Fashion Week.

NOTIFICATION OF MODEL AUDITIONS: All applicants who are selected to attend Model Auditions will be notified via email no later than 9:00 p.m., Tuesday September 24, 2019.The email confirmation will include assigned time to register and official audition time. Audition date and time are at the sole discretion of Greenville Fashion Week.

TOP MODEL SELECTION FOR THE ROCK THAT RUNWAY: Only models selected for the runway shows are eligible for the Rock THAT Runway, our TOP MODEL Competition. Only females are eligible. Selection is based on industry criteria including personality, professionalism, photogenic appeal, facial structure/unique attributes, commercial appeal, and match with current modeling and fashion industry “look”. Models will be judged in three phases which includes the following:

  • Phase 1 – Greenville Fashion Week Preliminary Model Panel review models at the October 5th & 6th auditions.
  • Phase 2– Preliminary Finalists will undergo an in-person interview in December
  • Phase 3– Selected models will walk the runway the evening of April 24th where one female model will be selected as the Rock THAT Runway winner and The Greenville Fashion Week Model of the Year.


All models selected to participate in a 2020 Greenville Fashion Week will attend a training workshop with industry professionals. Models will also be recognized in the 2020 Greenville Fashion Week Program.

SELECTION AND NOTIFICATION OF TOP MODELS: Those models selected by the judging panel will be named as a Top Model Finalists. The Top Models will be notified in January 2020. Finalists then walk the Greenville Fashion Week runway the evening of Friday, April 24, 2020, with the Female Top Model selected and announced on Saturday, April 25, 2020.

TOP MODEL SELECTION: The judging panel will select female models for the Rock THAT Runway competition. Judges have the sole authority and discretion to select top models. The decision is final and not subject to challenge or appeal. Rock THAT Runway judges are selected and authorized to pick top models by Greenville Fashion Week. Greenville Fashion Week reserves the right to replace, add and/or remove judges, and/or otherwise modify the judging process at any time prior to the commencement of the Rock THAT Runway competition. The process to select the Top Models may be modified or amended without notice at any time at the sole discretion of Greenville Fashion Week.

TOP MODEL PRIZES:  The Winner will be selected by a panel of expert judges after competing on the runway Friday, April 24, 2020 and announced at Saturday’s show on April 25, 2020. Prize package includes:

  • Photoshoot with GFW Photographers to build portfolio
  • Mentoring opportunity with industry leader
  • Will be the official GFW Brand Ambassador for 2020

NOTE: *Additional prizes may be announced at a later date. Rock THAT Runway competition makes no representation that a cash prize may be substituted for Prize Package. Participating Greenville Fashion Week, Rock THAT Runway Top Finalists or Prize Winners have no claim to a cash prize in lieu of value represented for Winner’s prizes outlined. All federal, state, and local taxes are the sole responsibility of all Entrants, Finalists and Prize Winners. The Prize contract and all portions of the Winner’s Prize are awarded WITHOUT WARRANTY OF ANY KIND, express or implied, without limitation.

GENERAL RULES: Greenville Fashion Week (GFW) and its staff, sponsors, partners, companies, subsidiaries, affiliates, joint venture companies, advertising and promotion agencies, marketing agencies, licensees, successors, or any other entity involved in the development or administration of GFW and all of their respective employees, officers, directors, shareholders, sponsors, partners and legal counsel (collectively, “Released Parties”) are not responsible for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website or other connections, availability or accessibility or miscommunications or failed computer, transmissions, lines or technical failures or difficulties, or other errors of any kind whether human, mechanical, electronic, network, typographical, printing or otherwise relating to or in connection with Rock THAT Runway Competition and Greenville Fashion Week including, without limitation, any errors of any kind that may occur in connection with the administration of Rock THAT Runway, the processing of entries, the announcement of prizes; or the incorrect or inaccurate capture of any entry or other such information or the failure to capture any such information. Released Parties are not responsible for incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized by Greenville Fashion Week. Released Parties are not responsible for injury or damage to Applicants or to any other person’s computer related to or resulting from participation in GFW, uploading or downloading materials from or use of the web site. Persons who tamper with or abuse any aspect of Greenville Fashion Week website or web pages associated with GFW will be disqualified. Any attempt by any person to deliberately damage any website or undermine the legitimate operation of Rock THAT Runway, Greenville Fashion Week website or web pages associated with GFW is in violation of criminal and civil law. Should such an attempt or violation of law be made, GFW reserves the right to seek damages from any such person to the fullest extent of the law. GFW may, in their sole discretion, terminate the competition and voting at any point and declare a winner based on the votes up to that point. Applicants, by participating, agree that Released Parties and their respective parents, affiliates, subsidiaries, dealerships, advertising and promotion agencies, and website providers/web masters, and all of their respective officers, directors, employees, representatives and agents will have no liability whatsoever for, and shall be held harmless by Applicants against, any liability, for any injuries, losses or damages of any kind, including death, to persons or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in Greenville Fashion Week. Each Winner, by acceptance of a prize, except where legally prohibited, grants permission to Greenville Fashion Week and their designees to use her name, address (city and state), photograph, voice, and/or other likeness and prize information for advertising, trade and promotional purposes without further compensation, in all media now known or hereafter discovered, worldwide, and on the Internet and world wide web, in perpetuity, without notice or review or approval.

CONDITIONS: Applicants release and agree to hold harmless the Released Parties from any and all damage, loss or liability to person or property, due in whole or part, directly or indirectly, by reason of an Applicant’s Submission and/or its contents or by reason of the acceptance, possession, use or misuse of any prize or by reason of Applicant’s participation in Rock THAT Runway and Greenville Fashion Week. These Official Rules and Regulations are governed by the State of South Carolina. Any controversy or claim relating to any Entry and/or these Official Rules and Regulations shall be submitted to arbitration. Judgment upon the award rendered by the arbitrator may be entered in any court of competent jurisdiction. If any portion of these Official Rules and Regulations is found to be invalid, illegal or unenforceable, for any reason, that portion shall be severed from the rest and shall not affect the agreement to resolve all controversies and claims through arbitration. Claims and causes of action arising out of or connected with Rock THAT Runway, GFW or any prize awarded, shall be resolved individually, without resort to any form of class action, and exclusively by arbitration. Claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering GFW, but in no event attorney’s fees. These Official Rules and Regulations supersede any and all agreements or communications of any kind between any Applicants and GFW or any person or entity associated with GFW and cannot be modified or waived except in writing and unless properly signed.

PRIVACY: Information provided to Greenville Fashion Week will not be sold to third parties.

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